Broadcasting vs. OTT Competition: How Terrestrial Platforms and Digital Broadcasters Redefine the Market

Terrestrial broadcast series have long been established as popular TV shows, produced and broadcast through major network broadcasting stations. In contrast, Over-the-Top (OTT) services are internet-based streaming platforms, with global streaming giants, Watcha, and domestic platforms being representative examples. As viewing trends evolve, competition between terrestrial dramas and digital streaming platforms has heightened. Consequently, each platform is producing original productions and employing adaptive strategies to strengthen its competitiveness.

Differentiation Strategies of Terrestrial Dramas

Terrestrial broadcast series focus on providing stories with widespread popularity while maintaining classic narrative structures. In particular, they actively cast renowned leads to boost ratings and produce dramas that appeal to a wide range of age groups, thereby securing a broad viewer base. Additionally, leveraging their long broadcasting experience and brand trust, they continue to offer traditional stories, ensuring consistent success. This allows audiences to find more ways to engage with network television through various distribution channels.

Differentiation Strategies of OTT Services

OTT platforms are expanding their subscriber base by employing approaches distinct from legacy media. Firstly, they actively incorporate new genres and experimental formats, prioritizing originality and cinematic quality over mainstream success. Secondly, they curate customized programming that meets the needs of niche preferences, targeting niche audiences. Lastly, they focus on producing multinational content aimed at the global market, allowing them to grow their fanbase not only domestically but also across different cultures. Through these approaches, OTT services are strengthening their competitiveness in ways unlike conventional TV networks.

Competition 후후티비2 and Collaboration Between Platforms

As major TV networks increasingly penetrate the digital entertainment industry, competition has become fierce. For instance, KBS and MBC operate their own streaming platforms, 'KBSon' and 'MBC Digital', respectively, making available their existing broadcast content on digital platforms. This effort helps sustain the relevance of legacy networks while engaging modern audiences. Meanwhile, the rise of new media services is changing consumer behavior towards more on-demand entertainment.

Conversely, digital platforms are also solidifying their influence by partnering with traditional TV networks. A leading global streaming giant has gained massive international recognition with Hallyu series like the breakout survival thriller and 'Hellbound', leveraging the high-quality filming standards of terrestrial broadcasters. This strategic alliance helps both parties leverage their advantages, fostering a diverse storytelling landscape. As a result, the distinction between traditional and modern media continue to fade.

Ultimately, terrestrial dramas and OTT services are both fighting for dominance and working together through their respective unique approaches. network-produced content maintain classic formats and mass appeal, whereas digital platforms provide experimental and internationally appealing content. As strategic partnerships and merging between these platforms continue to expand, audiences can expect a richer and enhanced media landscape in the future.

Leave a Reply

Your email address will not be published. Required fields are marked *